OUR PHILOSOPHY

A BIT ABOUT WHO WE ARE

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ELEGANT, AUTHENTIC,
ONE-OF-A-KIND

AT LUM CINEMA WE ARE A ‘PICTURE IN MOTION’ PROJECT IN EVERY SENSE OF THE WORD, WHETHER IT BE INDOORS OR OUTDOORS, WE ARE CONSTANTLY TRAVELLING TO DIFFERENT LOCATIONS AROUND THE GLOBE. FIRST AND FOREMOST, OUR AIM IS TO BRING BACK THE MAGICAL ATMOSPHERE AND IMMERSIVE EXPERIENCE THAT THOSE CLASSIC THEATRES IN THE 1920S USED TO HAVE, GIVING A TASTE OF THE THEATRICS TO MAKE EACH CINEMA VISIT FEEL LIKE A SPECIAL EVENT.

NOT ONLY DO OUR EVENTS HAVE UNIQUE LIGHTING, ART INSTALLATION AND OTHER SPECIAL EFFECTS TO PROVIDE A ONE OF A KIND EXPERIENCE BUT ALL OUR FILMS WILL STRICTLY BE SCREENED IN THEIR ORIGINAL VERSIONS IN ORDER TO BRING FILMMAKERS TRUE VISIONS TO LIFE. WE WILL EXCLUSIVELY SCREEN THE MOST POPULAR AND THE BEST INDEPENDENT FILMS OF THE PAST. NOT THE NEW RELEASES AS THIS ADDS UP TO THE EXCLUSIVITY WE AIM TO ACHIEVE. WE WILL ALSO BE MAKING DUBBING A THING OF THE PAST. WE WANT THE PASSION, EMOTION AND ART OF THE ACTORS TO SHINE THROUGH SO INSTEAD WE’LL BE USING SUBTITLES RELEVANT TO THE COUNTRY WE ARE SCREENING IN.

WE SEE CINEMA AS AN ART FORM, NOT A MONEY-MAKING, SOULLESS AND DULL MACHINE.

OUR FRONT OF HOUSE TEAM WEAR A UNIQUE 1940S UNIFORM COMPLETELY HANDMADE BY RUNGGALDIER, A TAILORING COMPANY BASED IN MERAN, SOUTH TYROL, ITALY.

 

 

OUR FRONT OF HOUSE TEAM, WHO ARE VERY IN KEEPING WITH THE VALUES AFOREMENTIONED, ARE COMPLETELY MOVIE OBSESSED AND DEDICATED TO PUTTING OUR GUESTS, YOU,  FIRST. 

THIS INCLUDES ANSWERING ANY QUESTIONS YOU MAY HAVE, MAINTAINING A POSITIVE CINEMATIC ATMOSPHERE (ESPECIALLY KEEPING SILENCE DURING THE PERFORMANCE) FOR YOU TO ENJOY AND EVEN BAR SERVICE DIRECTLY TO YOUR SEAT! THAT’S RIGHT, AT ALL OUR FILM SCREENING EVENTS WE HAVE A DELICIOUSLY-MOVIE-THEMED-GOURMET DINNER INCLUDED IN THE TICKET PRICE WHERE YOU CAN ENJOY IT DIRECTLY FROM YOUR COMFY DECKCHAIR WRAPPED UP IN A COSY AND WARM BLANKET (PROVIDED BY US) ALONG WITH A SMALL TABLE/BENCH IN FRONT TO EAT COMFORTABLY AND STRESS-FREE. AND IT WOULDN’T BE A TRIP TO THE MOVIES WITHOUT POPCORN! THAT’S WHY WE ARE PROUD TO SAY WE OFFER A WIDE RANGE OF UNIQUE AND DELICIOUS GOURMET POPCORN HANDMADE IN LONDON BY JOE & SEPH’S!

 

 

FURTHERMORE, YOU WILL RECEIVE AN OLD-FASHIONED HANDCRAFTED TICKET WRITTEN FROM A 1980S OLIVETTI TYPEWRITER, A COMPLIMENTARY DRINK EITHER A PROSECCO GLASS OR JUICE (IF YOU DON’T DRINK ALCOHOL).

WE MAKE MAGIC
REALLY HAPPEN

OUR PRIMARY GOAL IS TO MAKE YOU UNDERSTAND THE IMPORTANCE OF ENJOYING A FILM IN A MOVIE THEATRE SETTING WITH A SCREEN OF AT LEAST 8 METERS WIDE, A POWERFUL SURROUND SOUND SYSTEM AND THE BEFORE-AND-AFTER-THE-MOVIE RELAXING AND UNIQUE EXPERIENCE WITH AN INCREDIBLE LIGHTING INSTALLATION AND OTHER SMALL SPECIAL EFFECTS THAT TURN THE LOCATION INTO A PECULIAR AND DIFFERENT PLACE.

 

 

CINEMA SHOULD STILL BE A MAGICAL PLACE, A PLACE TO ESCAPE FROM THE REAL WORLD, A PLACE OF CULTURE AND EDUCATION, A PLACE OF AGGREGATION FOR ALL GENERATIONS, A PLACE FOR DISCUSSION AND DIALOGUE. DESPITE THE DIRECT HOME STREAMING OPTIONS, WHICH ARE NOT THE TRUE CINEMATIC EXPERIENCE, AT LUM CINEMA WE WANT TO ENCOURAGE EVERYONE TO CHOOSE TO GO TO THE MOVIES WITH FRIENDS AND FAMILY, RATHER THAN STAYING AT HOME.

HOWEVER, THAT IS TOTALLY UNDERSTANDABLE SINCE CINEMAS NOWADAYS HAVE BECOME UNBEARABLE WITH PEOPLE CONSTANTLY TALKING, RUSTLING THEIR POPCORN POUCHES, MAKING ALL SORTS OF NOISE, CONSTANTLY USING THEIR MOBILE PHONES… AND YET NOBODY SAYS OR DOES ANYTHING ABOUT IT.  IT’S LIKE A CONCERT SPACE. 

NO MORE ANNOYANCES
NO MORE BEING LEFT OUT

IF YOU ARE ONE OF THOSE PEOPLE WHO CAN'T STAND GOING TO THE CINEMA EXACTLY BECAUSE YOU CAN'T ENJOY THE FILM PROPERLY DUE TO OTHER PEOPLE'S DISRESPECTFUL BEHAVIOUR, THEN LUM CINEMA IS YOUR PLACE.

 

WE WILL NEVER LET YOU DOWN, IF WE DO, WE WILL TRULY DO ANYTHING WE CAN TO MAKE IT UP TO YOU. 

WE MEAN IT. IT'S NOT JUST A THING WE PUT ON OUR WEBSITE TO LOOK NICE, WE REALLY WILL! PROMISE.